KA YO FOR ARC'TERYX
We teamed up with photographer Tayler Prince-Fraser to document the Arc’teryx collection. Set in and amongst the mountains of northern Sweden, the setting, characterised by its serene beauty and challenging conditions, served as the ideal stage to demonstrate the functionality and resilience of Arc’teryx.
From lightweight, breathable jackets to flexible, moisture-wicking garments, the collection promises not only to protect but also to enhance the outdoor experience. This visual journey highlights the core philosophy of the brand: to create gear that empowers people to live harmoniously with nature. It's a testament to their commitment to quality, innovation, and an understanding of the adventurer's spirit. The collection, through this artistic lens, becomes more than just clothing; it's a gateway to exploring the vast, untamed wilderness.
Photography by @Taylerprincefraser
Assisted by @eddie.davi3s
Model @Tislohdan