KA YO FOR LACOSTE
Shot at Kungliga Tennishallen in Stockholm, a place synonymous with Lacoste’s Tennis heritage - we layered classic styles with bold details and technical accessories - a way of merging the cherished and sleek characteristics of Tennis culture with modern functional ambition.
Emanating from the early half of the 20th century - Lacoste and Kungliga Tennishallen have both showcased vigorous passion and success in retaining the traditional and inherent beauty of Tennis Culture, while simultaneously building on their own individual ambition in shaping what tennis looks and feels like today.
To shoot this in a fitting setting like Kungliga Tennishallen for Lacoste felt both natural and invigorating. Further being able to add KA-YO’s own spirit of function and innovation provided just the right contrast and feel.
