KA YO FOR LA SPORTIVA / PICTURE ‘A Purpose-Driven Collection’
La Sportiva, celebrated for its legacy of iconic alpine achievements, has joined forces with Picture to create a co-branded footwear and apparel capsule that bridges generations and unites around a shared mission. With a deep understanding of the urgent need to protect our planet, this collaboration is a reflection of their commitment to environmental stewardship. Together, they’ve crafted a collection that not only elevates performance but also champions preservation. Believing in the power of a sustainable outdoor economy, La Sportiva and Picture will donate all proceeds to @protectourwinterseurope, supporting the NGO’s mission to safeguard our mountains and rally the outdoor community as climate advocates.
Photography: Liam Furneaux
Climber: Jack Gorham