A brand renowned for its rugged, high-performance outdoor apparel that masterfully balances technical innovation with sustainable practices. Every NORRØNA piece is built to endure the toughest elements, featuring advanced materials like GORE-TEX and responsibly sourced, recycled fabrics, offering adventure-seekers gear that’s both resilient and environmentally conscious. Captured amidst the mystical landscapes of Trentino, Italy. Shot at The Pyramids of Segonzano, these 20-meter earth pillars stand tall, sculpted by glacial deposits from the last Ice Age and crowned by natural capstones.

Nearby, the Cascata del Lupo waterfall adds a mystical touch, its waters flowing through the Altopiano di Piné forest, once a habitat for wolves and now home to vibrant beech, fir, and larch trees. This lush alpine region, with its sculpted granite rocks and verdant biodiversity, mirrors NORRØNA’s dedication to resilient, eco-conscious design, perfectly capturing the spirit of exploration and connection to nature.


Photographer: @sofiablucremaschi
Ph assistant: @miltownhighcow
2nd Ph assistant: @knoodlz
Location scouting: @bsod_01
Talents: @chiaratonazzi + @16.rvng